Bol.com sales account

Most online entrepreneurs today use extra sales channels in addition to their online business. These are usually sales accounts on the marketplaces of parties such as Bol.com and Amazon. Usually these accounts are integrated with the own online business and, for example, stock and prices are linked. The importance of these channels seems to be increasing and sales accounts on these platforms are already seen as real "shop in shops". With the increase in the importance of these accounts, their marketability has also become a relevant issue.

What is a Bol.com sales account?

Bol.com began as a classic online retailer of books, but over the years it has increasingly developed as an online shopping site with a high level of service. First, various product categories have been added and Bol.com now sells almost everything from diapers to Bibles. A development in recent years is that Bol.com has opened its platform to third-party sellers. This means that Bol.com has added a (controlled) marketplace function, making it an important sales channel for many merchants.

Bol.com has a huge network, which merchants can use on a no cure no pay basis: the merchants add their assortment to Bol.com's platform and pay a fee to Bol.com per order received. If desired, the products can be stored in Bol.com's warehouse, so the merchant does not have to worry about this either. Of course, this also comes with a price tag and opinions about Bol.com sales accounts are therefore divided. The fees are hefty, merchants' control over their business decreases and so does their knowledge about the end customer.

Can I sell a Bol.com sales account?

On Businessforsale.eu you will of course find mainly online businesses to take over. We do receive regular requests for sales accounts on Amazon and Bol.com and offer sellers the option to offer these on our platform. The portability of Bol.com sales accounts is not that simple. Note that the seller must ask Bol.com for permission to change the holder of the sales account (remember the company name and the Chamber of Commerce number). Thus, in the case of an asset transaction (the current owner of the sales account is a sole proprietorship or a VOF), Bol.com's cooperation is always required for the full transfer of a sales account. Bol.com's official position is that a sales account can only be transferred with Bol.com's written consent. In our experience, this is not always given [Bol.com itself has had a page on its website since mid-2023 about the (im)possibilities of a sales account transfer in Dutch: https://partnerplatform.bol.com/nl/hulp-nodig/mijn-verkoopaccount/bedrijfsinstellingen/].

Tip: Always include a cancellation clause in the acquisition agreement that will take effect if Bol.com does not cooperate in the transfer.

In the case of a share transaction, the company name and Chamber of Commerce number in the Bol.com sales account do not change and no adjustments are necessary. Therefore, the transfer of a Bol.com sales account through the transfer of the B.V. in which this sales account is operated seems to be route that gives buyer and seller more certainty and is less complex.

Transferring a Bol.com sales account

When the Bol.com sales account is transferred through a share transaction, the seller simply transfers the account login to the buyer. A point to note here is that the email address associated with the sales account cannot be changed. Thus, when creating an account, make sure that the address provided is also transferable.

A second concern is payment terms: Bol.com pays sellers 3 weeks after placing an order. So in the period before the transfer, the seller may have already delivered the order, for which the buyer receives payment from Bol.com. This can be easily settled, but is something to keep an eye on in an asset transaction.

Buy or sell Bol.com sales accounts through Businessforsale.eu

Businessforsale has the focus on selling and buying online businesses, but also the acquisition of Bol.com sales accounts is supported on the platform. As a buyer you can find the accounts between the regular offers on our platform. As a seller, you can register on the platform in the regular way. When you register, the URL to the Bol.com sales account can be included as a reference.

Instantly put your sales account up for sale.